22 How can social media listening increase customer advocacy?.21 Why should you be careful about monitoring competitors?.20 What’s the difference between social listening and social monitoring?.19 True or false? Simon Sinek says that people want to buy what you have.18 What do senior leaders care about when it comes to your social media plan? Choose all that apply.17 True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.16 Why would you want a service to help you manage and discover influence?.15 Which of the below is not one of the five types of social media models?.14 True or False? The Holistic model is the most common social team structure used by organizations today.13 What is the biggest challenge that most social media practitioners have?.12 True or False? You should revisit your KPIs every 18 months.11 True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.10 Which KPI is most likely to be a vanity metric?.9 Which of these KPIs demonstrate engagement? Choose all that apply.8 True or false? It’s necessary to conduct a social media audit every 2–3 years.6 Fill in the blank: Instagram stories are a great way to _.5 True or false? Social content is only used during the attract and delight stages of the inbound methodology.4 True or false? Social listening can help you find leads.3 On which social network should you share content most frequently?.2 Which network has the longest life for a piece of content?.1 True or false? A buyer persona is as important as business objectives when developing a social media strategy.
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